La Perle — Mixed-Use Destination

An urban ensemble brings residences, hotel, offices and retail around layered public spaces and a warm night-time identity.

La Perle — Mixed-Use Destination
Brand
asred
Field
Mixed-use real-estate development
Location
Saudi Arabia
Year
2025

The challenge

A large program needs clarity: how can uses sit together without losing distinct arrival and privacy, and how can the massing become a destination rather than a closed compound?

The idea

The program is organized vertically and horizontally around a public podium. Large openings frame movement and the city, while deep shading unifies towers and podium in one language.

The outcome

A varied real-estate scene moves from street plazas to terraces and towers, changing between day and night while remaining legible to users and investors.

Mixed-useIntegrated program
4Use types
24/7Destination rhythm

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